Shared or solus flyer distribution?
Posted by TDB at December 18th, 2013
There are 2 main types of flyer distribution; they are called shared and solus. Shared flyer distribution is when your leaflets are posted through the letterbox alongside leaflets from other companies. Solus flyer distribution is where your leaflet is posted through the letterbox by itself. There is no other material accompanying your flyer.
Now, there’s often a debate amongst professional leaflet distributors as to whether it’s better to use shared leaflet delivery or solus leaflet delivery.
The commonly cited advantage of solus leaflet delivery is that your leaflet will be the only one on the householder’s doormat. This should mean that the householder gives your leaflet 100% attention, which is said to result in higher response rates compared to shared leafleting. This increase in response rates is cited as countering the much higher cost of solus leaflet delivery.
Whilst the above claims sound perfectly credible, let’s examine the core claim in more detail and see if it stands up to scrutiny.
Solus distribution is unlikely to bring better results
- Solus leaflet delivery means that your leaflet will be the only one on the householder’s doormat.
In our experience as ethical leaflet distributors, we have found that this is untrue around 80% of the time. The fact is that many streets receive visits from multiple flyer distribution companies on a daily basis. Even if each leaflet distributor was delivering on a solus basis, a visit from just 2 different companies means your leaflet is no longer the only leaflet on the doormat.
Then there’s Royal Mail to consider, – Royal Mail deliver leaflets as well as addressed mail. So in many instances households are receiving flyers along with their mail every day. Again, this means that your solus flyer distribution campaign is unlikely to be getting 100% of the householder’s attention.
Solus distribution is often not worth the increased costs
After examining the claim that solus delivery brings better results than shared delivery, it’s safe to say that this is unlikley to be true in most cases. With solus leafleting costing at least twice as much as shared leafleting, we don’t think it’s worth paying the higher cost.
As experienced and professional leaflet distributors, we have taken the decision to only offer shared leaflet distribution. We believe it is exponentially more cost effective and it does indeed bring great results to our clients. It’s also important to note that we only deliver a maximum of 2 other leaflets along with your own.
Give us a call today and book your shared leaflet drop: 07445 927 904
Or email us: firstname.lastname@example.org